From kitchen startup to GT Cosmetics

CEBU—From soap-making in her kitchen into GT Cosmetics Manufacturing Inc., now a trusted brand in the cosmetic industry in the country--such is the story of Engr. Leonora Salvane, gaining recognition as the Innovation Leader of the year during the 2025 Grand Chamber Awards on November 24 at the Waterfront Hotel Cebu.

“The recognition represents more than personal achievement, it's a testament to decades of purposeful innovation, unwavering faith, and a commitment to transforming lives through entrepreneurship,” Salvane said, in a media interview at the 2025 Grand Chamber Awards and Fellowship Night.

Salvane's journey to innovation leadership began in 1994 in the most unlikely of places—her home kitchen. Armed with only ₱500, a baking pan, and her chemical engineering degree from the University of San Carlos, she began producing handmade herbal soaps. With her children assisting in packaging, the family turned out roughly 50 bars each day.

"Life was hard. We were not earning enough for the family. I prayed hard for a business where I can practice my profession as a chemical engineer," Salvane recalled. Born to a poor peasant family in Bohol, she understood struggle intimately. But she also understood chemistry, formulation, and the transformative power of natural ingredients.

Today, GT Cosmetics operates a modern Cebu facility that has earned Halal, ISO 22716 (Good Manufacturing Practice for cosmetics), Food and Drug Administration, and Halal certifications. These credentials highlight the company’s growth from small-scale production to world-class manufacturing. GT is also compliant with the Department of Environment and Natural Resources (DENR), Bureau of Fire Protection (BFP), and the Department of Labor and Environment (DOLE).

Innovation as a Way of Life

GTCMI now has three distribution facilities and employs over 382 people nationwide. What once gave employment to some neighbors has grown into a company with far-reaching impact.  What distinguishes Salvane as an innovation leader isn't just her company's growth, it's her consistent commitment to product development and market responsiveness.

From the original papaya and carrot soaps made from natural extracts, GT Cosmetics has expanded to offer a comprehensive line of skincare products including moisturizing and bleaching creams, sunblock, clarifying toner, and lotions. In 2018, the company launched an entire color cosmetics makeup line, demonstrating Salvane's willingness to evolve with market demands.

Salvane used her technical knowledge to experiment and develop formulations that resonated with Filipino consumers, particularly focusing on natural ingredients and affordable quality. She recognized that the Cebu market was particularly discerning—convince Cebu, and you could convince other markets. Her strategy worked. GT Cosmetics products are now distributed nationwide through major retailers.

Salvane's innovation extends beyond cosmetics formulation into business model innovation and social entrepreneurship. Understanding that empowerment requires more than products, she designed GT Cosmetics' distribution network to encourage women to become entrepreneurs themselves.

"Our products are designed to help women feel confident in their own skin. More than that, we provide opportunities for women to gain financial independence. Through our distribution network, we encourage women to become entrepreneurs themselves, giving them the means to build their businesses,” she explained.

This approach to business, viewing commerce as a vehicle for community transformation, led to one of her most ambitious innovations: GT Northeast Academy (GTNA). Established in 2014 with her husband Rogelio Salvane, Sr., both charismatic Couples for Christ members, the school represents an innovative approach to education focused on business, entrepreneurship, science, and technology.

The vision didn't stop at traditional education. In April 2022, Salvane inaugurated the GTNA Recreational and Events Center, a more than ₱60 million investment that seamlessly integrates hospitality education with actual business operations. The facility features 10 hotel rooms, three swimming pools, a function hall, and the Zef’s Plate, all serving as living laboratories where students learn hotel management and hospitality operations through real-world experience.

This integration of education, entrepreneurship, and practical training represents the kind of systemic innovation that distinguishes true innovation leaders from mere product developers.

The Innovation Leader of the Year award joins an impressive collection of honors that recognize Salvane's entrepreneurial excellence. Earlier in 2025, she received the Inspiring Filipina Entrepreneur Award at the Go Negosyo Women Summit on March 15, where First Lady Liza Araneta Marcos and Department of Trade and Industry Secretary Cristina Roque celebrated women entrepreneurs who are "breaking boundaries."

In 2015, she was named Grand Chamber Countryside Entrepreneur of the Year by the same Cebu Chamber of Commerce and Industry—a recognition of her journey from countryside roots to business success. She also earned the Asia Pacific Entrepreneurship Awards 2015 Philippines in the Most Promising Category and the Semper Fidelis Award for Leadership from the USC Alumni Association.

But ask Salvane about the secret to her success, and she doesn't point to awards or revenue figures. Instead, she identifies five principles: passion for excellence, hard work, humility, faith, prayers, and sharing. These values, named GT—"God's Talent"—reflect her conviction that her abilities are gifts meant to be used for others' benefit. (Photos: GT Cosmetics)

 

 

Allbirds opens its door in Cebu

CEBU – Allbirds, the globally recognized US brand, opened in Cebu on November 28 at Level 1, Ayala Center Cebu and experience “The World's Most Comfortable Shoes” celebrated for its incredible comfort and commitment to sustainability.

Expect to discover a revolutionary collection of footwear famously dubbed as "The World's Most Comfortable Shoes" by Time Magazine. Allbirds is the perfect holiday travel companion and offers the ideal go-to shoe for travel, work, and errands, and literally everyday use.

Allbirds shoes are travel ready. Their lightweight and supremely comfortable designs are perfect for long flights, city strolls, or exploring new destinations. No need to sacrifice comfort for style during your holiday trips.  Whether running errands, enjoying a casual walk, or just spending a relaxing day out, Allbirds has the perfect pair to keep feet happy.

With the holiday season and and peak travel period kicking off, there's no better time to upgrade footwears. Allbirds shoes are a must-try styles. Visit the store and try on these two iconic styles and feel the difference.

The classic and original wool Runner style, made with premium Merino wool, offers cozy comfort, temperature regulation, and a signature fit, a true Allbirds essential.  The Tree Runner is the ultimate comfortable, lightweight, and breathable shoe. Made from eucalyptus fiber, it’s perfect for the Cebu climate, providing a cool and breezy feel with every step.

Allbirds is dedicated to making better things in a better way.  Its footwear is crafted from innovative, nature-based materials that prioritize the planet without compromising on comfort or style.

Eucalyptus Fiber, used in the Tree line for a light, breathable, and cooling feel.  Sugar Cane (SweetFoam™), used in the insoles for a comfortable and springy experience and Premium Merino Wool, used in the Wool line, providing soft, temperature-regulating comfort.

To celebrate its arrival in Cebu, Allbirds prepared special treats just for the Cebuanos with a 10% Off, a special discount on every purchase. There are also special gifts and surprises and receive exclusive items and little surprises when shopping at the Allbirds store in Ayala.

Try on a pair, shop at the collection, and finally experience the comfort that Allbirds offers. (Photos: Allbirds)

Virginia Foods launches “Basta Pasko, Virginia!” Xmas Campaign

CEBU CITY -- Virginia Food, Inc. officially launched its 2025 Christmas holiday season campaign dubbed as “Basta Pasko, Virginia!” nostalgic tribute to the warmth, traditions, and flavors that define the Filipino Christmas experience.

This year’s campaign goes beyond presenting the brand’s well-loved products. It highlights the stories that shape Noche Buena tables across generations, stories rooted in family, shared memories, and the familiar tastes that make Christmas in the Philippines truly special.

At the heart of the campaign is a commitment to honoring Filipino creativity.  Virginia introduces local singer-songwriter Jethro Alaban as the featured artist for this year’s celebration. His original composition, “Kahapon,” serves as the campaign’s official song, adding emotional depth to the brand’s holiday storytelling. With lyrics that evoke nostalgia and melodies that resonate with Filipino families, the song reinforces Virginia’s message of connection and togetherness.

The campaign also spotlights Virginia’s premium charcuterie line, positioned as centerpiece offerings designed to elevate holiday gatherings. From hams and sausages to deli meats, the selection aims to highlight the richness and creativity of Filipino holiday dining—perfect for intimate celebrations and festive spreads.

“Basta Pasko, Virginia!” rolls out through a series of digital films, social media content, and on-ground activations showcasing heartwarming stories inspired by real Filipino Christmas moments. The campaign is set to run nationwide throughout the holiday season.

For more information and updates, follow Virginia on its official social media channels.

CHBC kicks off Mega Year-end Sale, Nov.15-30, 2025

CEBU – The Cebu Home and Builders Centre (CHBC) branches at A.S. Fortuna St., Banilad, Mandaue City, Natalio B. Bacalso Ave., Cebu City, Mactan, Consolacion, Minglanilla, CarCar and Toledo City kicked off the much-anticipated Mega Year-End Sale 2025 from November 15 to 30, opening their respective doors to offer the biggest discounts and deals of the year.

Whether buying for the dream house, home makeover or the next big building project, CHBC has everything under one roof, from essential fixtures and quality construction materials to stylish home upgrades.  The sale promises unbeatable value to help anyone build better and smarter.

Shoppers can expect to find deep discounts on a wide range of products, expert advice from friendly staff, and convenient access to trusted brands. This is the perfect chance to invest in durable home essentials or those finishing touches you’ve been planning all at prices that make sense.

With locations spanning key areas in Cebu, visiting a branch is easy and exciting. Take advantage of this limited-time event and discover why Cebu Home and Builders Centre remains the go-to destination for homeowners, builders, and renovators alike.

Don’t miss out, mark those dates and join the celebration of building dreams, saving big, and upgrading home at the Cebu Home and Builders Mega Year-End Sale 2025. (Photos: CHBC-FB)  #BuildingTogether, #CebuHomeAndBuildersCentre

Aventus champions early detection for breast cancer

Aventus Medical Care marks Breast Cancer Awareness Month with a strong reminder for women everywhere: Be breast aware and don’t skip your screenings.  

“Every woman should be familiar with her own body and alert to any changes,” said Dr. Liz Ginete, Associate Director for Multi-Specialty Clinics at Aventus Medical Care. “The most important step is to get regular check-ups and mammograms. Early detection makes treatment simpler and more successful.”

Dr. Ginete emphasized that maintaining breast health is a key component of overall wellness. “Living a healthy lifestyle—eating well, exercising regularly, and maintaining a healthy weight—can lower your risk,” she said. “It’s not just about awareness, it’s about taking action.”

Aventus extends its advocacy beyond its clinics, supporting early detection through workplace wellness programs, health lectures, and on-site services.

"We support this through wellness programs, on-site health lectures or webinars/seminars, and making health services easily accessible. We offer services such as Annual Physical Exam (APE) and other diagnostic tests to companies," said Dr. Ginete. The annual physical exams and diagnostic packages make screening convenient and accessible to women in offices and communities.

“Detecting cancer early gives women the best chance for a cure,” she added. “It saves lives and reduces the need for invasive treatments.”

She also warned that not all breast cancer symptoms appear as obvious lumps. Women should watch out for skin dimpling or redness, nipple inversion or unusual discharge, and areas that feel thicker than the surrounding tissue.

To encourage more women to get screened, Aventus is offering a 15% discount on breast ultrasound and mammogram services until November 30.  Through these efforts, Aventus reinforces its life-saving message this Breast Cancer Awareness Month: Know your body, take action, and make screening a priority.

Cebu Prov’l Board commends Baricuatro for prompt aid to Davao Oriental

CEBU – Cebu governor Pamela Baricuatro received commendation from the 17^th Sangguniang Panlalawigan of Cebu for her prompt response to send assistance to the Province of Davao Oriental, which was also hit by an earthquake on October 10, in a resolution authored by PB member Nino Seno and approved unanimously during its session on October 20.

“The Cebu Provincial Board (PB) is “commending and extending the highest gratitude to Governor Pamela Baricuatro for her prompt, decisive, immediate, and compassionate response to the earthquake-stricken Province of Davao Oriental and for the grant of P5 million financial assistance to the said province,” the resolution reads.

As can be recalled, the Sangguniang Panlalawigan under the chairmanship of Vice Governor Glenn Soco unanimously approved Gov. Baricuatro's urgent P5-million aid package request for Davao Oriental on October 13.

PB Member Dr. Stanley Caminero and Dr. Nikki Catalan, on behalf of the Province of Cebu flew to Davao Oriental to personally deliver and turnover the cash assistance to Governor Nelson Dayanghirang on October 15 to aid the relief and rehabilitation efforts in Davao Oriental after the earthquake.

In an astonishing encounter, Davao Oriental also gave Cebu a ₱1 million donation as a return of gratitude and sign of unity between the two provinces, proving the spirit of Bayanihan and solidarity between Cebu and Davao Oriental, two provinces working together to rise after disasters.

“Dako akong pasalamat sa Provincial Government of Cebu nga gipangulohan ni Gov. Pamela. Kini nga buhat nagpakita sa tinuod nga espiritu sa pakig-uban, ug panaghiusa sa panahon sa kalisdanan,” Gov. Dayanghirang said. (Dayanghirang expressed his gratitude to the Cebu Provincial government headed by governor Baricuatro for sharing the true spirit of “Bayanihan” and unity in times of disasters and calamities.)

Soco bared that the SP also approved during the October 20 session the following earthquake-related resolutions:  Requesting all pet owners in the Province of Cebu to untie or unchain their pets during fires, earthquakes, and other natural calamities to allow them a chance to save themselves in case their owners are unable to do so.

The SP commends and expresses heartfelt appreciation to all Cebuanos for the love, cooperation, support, and spirit of Bayanihan in helping one another as manifested during and after the recent earthquakes that struck the Province of Cebu and reminding the public to remain vigilant, prepared, and ready as aftershocks continue to occur following the recent earthquakes in the Province of Cebu.

More SP resolutions commended the public and private sectors for the comprehensive efforts to deliver humanitarian aid, assistance, relief and other services to facilitate the efficient and effective flow of assistance to the victims of the 6.9 magnitude earthquake that hit northern Cebu.

The SP also expressed its gratitude to the collective efforts of the municipalities of Tudela, Poro, Liloan, Carmen, and City of Danao of the Fifth District of Cebu through their respective local chief executives and its constituents for extending various humanitarian aid and assistance, relief goods and services to the victims of the 6.9 magnitude earthquake on September 30, this year. (Photos: Capitol PIA/Google Images)

Baricuatro discusses her 8-Point Youth Dev’t Agenda with youth

CEBU -- Cebu Governor Pamela Baricuatro met with the officers and members of the Provincial Youth Development Council (PYDC) and presented her 8-Point Youth Development Agenda, during the PYDC pre-convening meeting on October 16 at the Capitol Social Hall, gathering 15 registered youth and youth-serving organizations from across Cebu Province to mark the full activation of the PYDC.

“I am here para ninyo—to pave the way for a better future for Cebu, para ang inyong umaabot nga generation dili ma-experience ang kalisod ug ang kawad-on nga na-experience karon,” Baricuatro said in her opening speech.

The PYDC is a multi-sectoral youth association headed by the SK Pederasyon President and composed of representatives of youth and youth serving organizations in Cebu Province.

Marven Gorgonio, the Capitol’s pro-bono consultant on youth affairs, presented the 8-Point Youth Development Agenda, which includes the following: Cebuano Youth Wellness that focuses on mental, physical, and reproductive health, as well as the holistic well-being of the youth.

NegosYouth, promotes youth entrepreneurship and financial literacy while GreenGen-Youth for a Greener Cebu, encourages environmental sustainability and climate action; and Kabataan Techie that advocates digital empowerment, responsible social media use, and AI literacy.

SugBuhat & Turismo Kabataan, promotes creativity, innovation, and youth participation in advancing local culture and tourism; eSKwela, supports academic excellence and accessible education opportunities; SportsKabataan, advances sports development, teamwork, and discipline; and Youth in Governance, focuses on leadership development, civic engagement, and participation in clean and good governance.

“Akong dream is mapa-inherit ninyo ang commitment on good governance through the PYDC so that the province will have more good leaders in the future,” Baricuatro said, adding that these programs aim to prepare the youth for leadership and instill in them the values of integrity and public service. (Photos: Capitol PIO)