Max's opens 3rd store, showcases treasures of Cebu

CEBU CITY—Max's Restaurant, the iconic Filipino restaurant chain famous for its Sarap-to-the-Bones® Fried Chicken formally opened its third branch in Cebu on December 6, 2024 with a fresh look and a laidback vibe, showcasing the treasures and pride of Cebu with the use of various materials that originated from the city.

Jim Fuentebella, chief marketing officer & COO, Max’s Group Inc. bared that one of the walls was made from Mactan stone, a type of coral stone that can be found in Mactan Island.  On top of that, the chairs were covered with special Visayan fabric and the different colorful patterns display the vibrant weaving industry of the island.

“In addition to its new design, the newest Max's Restaurant in SM City Cebu proudly showcases exclusive Cebu Specials that celebrate the region's vibrant flavors.  For a hearty breakfast, the Ultimate Chorizo and Danggit Plate offers a delicious combination of Beef Tapa, Chorizo de Cebu, Danggit, Egg, Garlic Rice, and Tomatoes, served with Honey Pinakurat Sauce and Brewed Coffee all for just P398,” Fuentebella said.

Another standout is the Pinaputok na Bangus, a grilled Bangus dish wrapped in banana leaves, topped with fresh salsa, and paired with soy sauce, calamansi, and siling labuyo, also priced at P398.

For those seeking simpler yet equally satisfying dishes, the Chorizo Rice Bowl is a crowd favorite, featuring Chorizo de Cebu, Egg, Garlic Rice, and Tomatoes, served with Honey Pinakurat Sauce and Brewed Coffee for only P298.

Fans of Cebu's famous dried fish will love the Danggit Ala Carte, fried to crispy perfection and served with Honey Pinakurat Sauce and Tomatoes for P248, or the Danggit Rice Bowl variation, also available for P248.

“These exclusive offerings make Max's Cebu a must-visit for both locals and visitors alike,” Fuentebella added

The store is located in SM City Cebu Upper Ground Level, Global Lifestyle Indulgence Juan Luna Ave. corner Cabahug and Kaoshiung St. North Reclamation Area, Brgy. Mabolo and it’s open from 10 AM to 10PM for dine-in, takeout, delivery, or bulk order.

For more information, visit the official Facebook page at @MaxsRestaurant. Max’s Restaurant has three branches in Cebu and more than 107 outlets nationwide. (Photos: MBCNewman)

 

NNC7 shepherds LGUs in CV to integrate nutrition in local investment, devt plan

BORBON, Cebu--The National Nutrition Council (NNC)-Region-7 continues to shepherd various local government units (LGUs) in Central Visayas to strengthen the nutrition program management and improve local nutrition governance in line with the Philippine Plan Action for Nutrition (PPAN), a six-year plan to improve nutrition in the country through 2028.

“The 2024 Nutrition Shepherding Project aims aid LGUs to help strengthen their nutrition program management and improve their local nutrition governance.  The Team is expected to review the recent nutrition situation of priority LGUs and help identify gaps in their management of the nutrition program,” NNC7 regional nutrition coordinator Dr. Parolita Mission shared in an interview with the Cebu Online News Press Corps (CONPC).

Mission said that the regional monitoring team assists local nutrition workers in integrating nutrition in local policies, local development and investment plans and budgeting, which was done in Borbon town, Cebu on December 3.

Target LGUs for shepherding and monitoring activities are those with potential to be nutrition champions and low functional LGUs according to the LNC functionality score cards and based on criteria agreed by the LGU shepherding team and the Regional Nutrition Council (RNC) full committee, Mission explained.

In 2024, the Central Visayas RNST targets the following LGUs in Cebu that include Bogo City, Borbon, Danao, Tabuelan, Balamban, Compostela, Carcar City, Talisay City and Boljoon. The Team schedules visits and other follow-up activities as the RNST finds necessary to ensure that LGUs are guided to include nutrition programs in the local budgets.

The shepherding teams to be deployed are based on the target LGU needs with a database to be prepared by the NNC7 secretariat based on the LGU's MELLPI Pro scores, LNC functionality monitoring report, OPT Plus report and other relevant reports, Mission said.

On December 3, members of the Regional Nutrition Committee-Technical Working Group, renamed as Regional Nutrition Shepherding Team (RNST) conducted a one-day shepherding activities in Borbon town in Cebu.

“With regards to the nutrition program here in Borbon, 100% in place jud ang implementation because I started this when I was still a member of the council being the chair of the committee on health and we sustain these nutrition programs here where we garnered six awards as nutrition champions given by the NNC7, DOH and the Province,” Borbon Mayor Noel Dotillos told the CONPC coverage team.

Mayor Dotilos said that Borbon has limited fund for local programs but he always prioritizes health and nutrition activities noting that an early intervention especially on health and nutrition programs intended for children, pregnant women and the first 1000 days bring out the best health care from the government, he said.

The local health unit in Borbon proudly shared that the town has a health laboratory where townsfolks can come and avail of all lab tests and screening that proved to be the best investment of the town.

What is Nutrition Shepherding?

Nutrition Shepherding is a concept that started in 2016 in Central Visayas and was previously referred to as "LGU Nurturing", where members of the Regional Nutrition Committee-Technical Working Group and the Human Resource for Nutrition (HRH-NS) visit select municipalities to assist, engage low performing LGUs to mentor and provide technical assistance to local nutrition workers and members of the local nutrition committees to improve the efficiency of nutrition program management.

Members of the RNST advises priority LGUs on how to effectively administer their nutrition programs, focusing on three major areas-- nutrition policies; nutrition planning and budgeting; and local nutrition structures and human resources.

The mentoring would entail the transfer of technical knowledge, skills, and attitudes required for effective local nutrition program management. Expected output of the LGU Shepherding include the Local Nutrition Action Plan; Local Nutrition Committee Functionality; PPAN Accomplishment Report; List of gaps and/or areas of improvements and recommendations; Written feedbacks to LGUs and a documentation report of the entire program.

According to the Borbon local health team that the shepherding project has helped the municipal and barangay health workers in enhancing their knowledge, skills and attitudes on how to manage nutrition programs in the communities. (Photos: CONPC Coverage Team)

 

 

Maboy's Food House reopens bigger space, specializes home cooked Filipino meals

CEBU CITY -- Maboy's Food House, popular for its specialized home-cooked Filipino dishes, reopened its restaurant in a larger space near its original location at Miñoza Street, North Agora in Talamban Cebu City for more convenience of its growing community of patrons.

“Curbside pickup has become a great feature for busy customers.  You can call ahead, and we’ll bring the food right to your car, saving time and making the experience more hassle-free.  This is particularly beneficial in an age where convenience is key allowing customers to enjoy Maboy’s delicious meals without stepping out of their vehicles,” owner, Joli Lacson said of its new location.

Maboy’s is known for its marinated barbecues and comforting classics which the restaurant continues to offer with the warmth and flavor of homemade dishes. The expansion reflects its commitment to bringing hearty, home-style cooking to customers who crave the familiar taste of a well-prepared meals at home.

Maboy's Food House has built a strong following with its special approach to classic Filipino dishes. Its barbecue, in particular, has become a customer favorite, but it’s not just any barbecue.

“All our meats are marinated using a secret recipe that sets them apart from the usual offerings, we never expected it to be such a hit. It’s simple food but prepared with so much care and attention,” Lacson explained.  

The unique flavors have made their dishes stand out, appealing to those looking for familiar yet elevated comfort food. The menu features beloved classics like dinuguan, chicharon bulaklak and kinilaw, Lacson added.

In addition to offering dine-in services, Maboy's continues to thrive in the food delivery space. During the pandemic, delivery platforms played a crucial role in keeping the business afloat. While the pandemic brought significant challenges, it also forced Maboy's to adapt to customer needs. Currently, delivery remains a big part of the business.

Maboy’s new outlet boasts a capacity of 70 people, including outdoor seating, making it ideal for larger groups and private functions. The restaurant has expanded into catering and exclusive event bookings, serving anything from birthdays to family gatherings.

(Maboy's Food House feeding the members of the Cebu Online News Press Corps (CONPC) on October 31, during its 2nd year founding anniversary)

Despite the growth, Maboy’s Food House remains committed to its local roots, using locally sourced and fresh ingredients in support of local producers.

The move to the larger location also signifies a new chapter for Maboy's as they plan to introduce new menu items and seasonal specialties. It incorporates changes in the menu every six months, adding new dishes based on customer feedback and testing new ideas.

In its new home, Maboy's Food House promises to continue delivering the same heartwarming dishes that customers love, with the added benefit of a more comfortable space, better service, and expanded offerings. For a quick takeaway, a casual family meal, or a special event, Maboy’s is ready to serve.

Find Maboy’s Food House at Facebook, Instagram or call (032) 384 7080.

 

Aventus' Urban Rehab, Wellness Hub offer Specialized Care

CEBU CITY -- Aventus Medical Care has opened two dedicated facilities—Urban Rehab and the Wellness Hub to meet the rising demand for specialized healthcare and these centers offer personalized rehabilitation services and a wide range of specialty medical consultations.

“Urban Rehab is a physical rehabilitation center specializing in individual care for patients who need to recover from physical disabilities or injuries, improving mobility and strength. Wellness Hub is a healthcare facility with different medical specialists providing comprehensive and complete care,” said Dr. Edward Luna, Associate Director of Urban Rehab and Wellness Hub.

Luna bared that both facilities positioned in the vibrant hub of One Ayala, the center of business in Makati are designed with accessibility in mind. The clinics' location allows patients to easily reach the facilities using any mode of transport, enhancing Aventus’ mission to provide high-quality, convenient healthcare options.

He added that Urban Rehab is unique because of our specialized programs managed by the Clinic’s Rehab Medicine and Ortho physicians, who are certified PT staff trained to provide individualized treatment plans and holistic care.

Urban Rehab offers a wide range of therapeutic needs. The clinic uses advanced therapeutic technologies, including ultrasound therapy, tecar therapy, and heat and cold therapy, to support effective and quicker recoveries.

On the other hand, the Wellness Hub complements Urban Rehab by focusing on specialized consultations and preventive care providing access to a broad range of specialists, from cardiologists and dermatologists to pediatricians, nutritionists and occupational health physicians.

Patients benefit from premium care with priority scheduling, extended appointment times, and an integrated multidisciplinary approach that ensures comprehensive health management.  The Wellness Hub with its commitment to provide accessibility to premium quality of care is opening another branch located in Alabang this coming November 2024.

With Urban Rehab and the Wellness Hub, Aventus also raises the bar for specialized care in Makati, meeting the city’s growing healthcare demands while setting new standards for patient-centered service and accessibility.

The location of Urban Rehab and Wellness Hub at One Ayala adds to its appeal, offering convenient access every day of the week, including Sundays.(Photos: Aventus/FB)

 

Doulos Hope, floating book fair at Cebu Pier 5 from Oct.15 to Nov. 10

CEBU CITY -- Doulos Hope, an international floating book fair is coming to Cebu in partnership with Cebu City Hall and is open to the public at Cebu Pier 5 from October 15 to November 10, 2024 to share knowledge, help and hope.

The floating book fair opens on Tuesdays through Sunday at 1:00-8:30 PM but closed on Mondays.  Visitors to Doulos Hope are offered a selection of over 2,000 different book titles at affordable prices.

It covers a wide range of subjects including science, medicine, arts, languages, faith, hobbies, cooking, and sports. With children’s titles, academic texts, dictionaries, atlases, and more, a visit to the book fair is something the whole family can enjoy.

Visit its Facebook page @DoulosHopeThePhilippines for more information on when tickets will be made available and how to book.

Note that children must be accompanied by an adult and require their own tickets. Children under 12 and seniors are free, but they still need to have a ticket booked.  For all others, the entrance fee is 50 PHP (cash only) and this will be collected at the entrance to the book fair.

For more information, please contact the advance preparation team: Chieka Hanaoka, Email: douloshope.cebu@gbaships.org and at Facebook: DoulosHopeThePhilippines. (Photos: Doulos Hope)

Aventus: Early detection, key in battle against breast cancer

CEBU CITY -- Early detection is key in the battle against breast cancer and Aventus Medical Care is committed to providing women with the best screening tools including Mammogram and Ultrasound Services which Aventus offers at multiple locations in Metro Manila, while Cebu and Bacolod have breast ultrasound, using standard practices to ensure accurate breast cancer detection.

Dr. Liz Ginete, Associate Medical Director of Aventus Medical Care said that mammograms and breast ultrasounds, while both vital, serve different purposes. Mammograms use low-dose X-rays to detect early-stage breast cancer, including microcalcifications (tiny calcium deposits) which can be an early indicator of the disease. 

Breast ultrasounds, on the other hand, use sound waves to evaluate dense breast tissue or suspicious lumps found during a mammogram. This method is also useful in guiding needle biopsies for further investigation. Combining both methods improves detection accuracy, especially for women with dense breast tissue, reducing false positives and unnecessary procedures, Dr.Ginete bared.

"Mammograms remain the gold standard, but breast ultrasounds complement them to ensure more comprehensive breast health evaluation," Dr. Ginete explains. 

The American Cancer Society recommends that women at average risk start annual mammograms at age 40, allowing earlier detection and better outcomes. For those with higher risks due to family history or genetic factors, mammograms may be recommended earlier. Dr. Ginete stresses the importance of discussing personal risk factors with healthcare providers to establish the best screening schedule. 

“We also provide comprehensive follow-up care to ensure any abnormal results are properly addressed with personalized treatment plans. Most accredited insurance partners support Aventus Medical Care’s services, making screenings accessible to a wider audience," Dr. Ginete said

For more information on costs, scheduling, or follow-up care, contact Aventus at (02) 8538-1050 or email inquiry@aventusmedical.com.ph. Hotline hours are from Monday to Saturday, 7AM to 7PM. (Photos: Aventus Medical Care Inc.)

Brizket, a new steakhouse now opens at Garden Wing, Ayala Center Cebu

CEBU CITY – Brizket Steakhouse now opened at the 4^th Floor, Garden Wing at Ayala Center Cebu on May 10 to give its customers a new steak dining experience with its signature luxury with affordability, the “Golden Steak” at the spotlight. 

Brizket Steakhouse owner Jaypee Labella invites everyone to come and visit the new Brizket Steakhouse here in Ayala. “We’re bringing the best steak to you, in a very convenient space here at Ayala.  I want you to experience our “Golden Steak” and a variety of steak and other dishes. Luxury in affordability,” Jaypee said. 

The Brizket also offers a variety of dishes like, Sisig, porkchops, salads, nachos and calamaris, cheese sticks, appetizers and desserts.  The restaurant has a countryside vibe, very comfortable and inviting ambiance with warm lights and attentive service.  Whether one is meat or vegan, there is something delectable for everyone to savor and enjoy.

“Do not eat your steak, savor it,” Jaypee advised his guests during the opening. “Eat Like a celebrity with a reasonable golden price with our signature creation of the Golden Steak,” he added.

One vlogger describes this dish as a succulent cut of steak covered in edible gold, the combination of premium quality beef that shimmers in gold topping creating a visual spectacle that is both elegant and enticing.

Jaypee also enticed his guests to try its French Porkchop, Greek Salad, Lenguine Steak Carbonara, Quartered Annatto Chicken and Steak Brazilian.  For appetizers, try its Parmesan Mushroom Al Ajillo, Nachos Calamaris, Sizzling Sisig and Cheese Sticks.

For more information, inquiries, reservations and orders follow its Facebook page Brizket or visit the restaurant at the 4^th Floor, Garden Wing, Ayala Center Cebu. (Photos: MBCNewman/Brizket-FB)