MANILA — From Cebu to the national stage, Global Pacific made its mark at WOFEX 2026 for four days at the SMX Convention
Center where the sound of sizzling pans, piping bags, and a thousand
conversations about the future of food.
From July 29 to August 1, 2026, WOFEX
once again proved why it’s the country’s biggest stage for chefs, bakers,
restaurateurs, and food service professionals, and in the middle of it all, a Cebu-born
company was quietly showing the industry how to grow without losing its roots.
GLOBAL PACIFIC wasn’t just another booth at
WOFEX. It was a homecoming story, scaled up. From one butter brand to a national food partner. Founded in 2009 by a group of friends from
Cebu, Global Pacific started with a single product-- butter. No big investors.
No fancy launch. Just a belief that Filipino operators deserved reliable
ingredients and real support.
Sixteen years later, that belief has turned
into a nationwide network. Today, Global Pacific is one of the country’s most
trusted food service partners, supplying restaurants, hotels, cafés, and
bakeries from Batanes to Tawi-Tawi.
More importantly, it’s the bridge. Through a
centralized ordering system and nationwide distribution, the company lets
operators source multiple international brands through one contact — saving
them time, money, and the headache of dealing with five different suppliers.
“It’s about convenience, consistency, and
dependability,” the company says. And at WOFEX, they proved it.
A Passport of Flavors Under One Roof
Walk into the Global Pacific booth and you took
a quick trip around the world. There was Arla Pro from Denmark for
professional dairy, Kraft Heinz for sauces that everyone knows, Master Martini
from Italy for premium baking, Prochiz from Indonesia for cheese, Beryl’s from
Malaysia for chocolate, Banquet d’Or from Belgium for frozen pastries, and TEYS
from Australia for premium beef.
But what made people stop wasn’t just the
global names. It was the two homegrown ones: Bravo and Sunny Farms. Brands
built by Global Pacific specifically for Philippine kitchens, shaped by what
local operators actually ask for.
“We’re constantly listening to operators and
staying close to the market,” says Louren Chua-Sy, Marketing Manager for Bravo
and Sunny Farms. “Because of that, we can turn ideas into practical solutions
much faster. That’s what excites me about our own brands — we create solutions
that help our customers succeed.”
That listening-first approach is also why
global brands trust them. “Martini Professional and Global Pacific have
built a strong partnership over the years based on transparency and
collaboration,” says Errol Rivera, Country Manager, Philippines, Martini
Professional. “Our shared openness to new ideas and commitment to serving
customers have made the relationship both effective and productive.”
Andrew Wisnu Sadeli, Marketing at Prochiz, puts
it simply: “Working with Global Pacific has been a great experience because of
their professionalism, responsiveness and deep understanding of the Philippine
food service industry.”
At WOFEX, Global Pacific didn’t just sell
products. It taught with them. Throughout the expo, the company hosted cooking
demos led by some of the country’s top chefs. The goal: give owners and
entrepreneurs ideas they could use the next day in their own kitchens.
The crowd favorite? Chef Bruce Lim’s steak demo
featuring TEYS beef. He cooked the same cut two ways — premium ribeye and the
more budget-friendly oyster blade — to show operators how to build menus with
both quality and value.
“The quality of the beef and where it's sourced
will always influence the final result,” Chef Bruce told the audience. “With
quality meat and the right technique, operators can confidently build menus
that offer both premium and value options without compromising the dining
experience.”
It was a lesson many needed. With rising food
costs and changing customer expectations, the message at WOFEX was clear:
adapt, or get left behind.
On the last day, Chef Buddy Trinidad, President
of the Pastry Alliance of the Philippines, gave the line that stuck.
“Yes, be mindful of your pricing. Be mindful of
your portions. Be smart with your ingredients. Those are all important. But at
the end of the day, people come back because of the memories you create and the
emotional connection they have with your business.”
“There are many places serving great food
today. What customers remember is how you made them feel—from the moment they
walk through your doors until the moment they leave.”
In many ways, that’s also Global Pacific’s
story. What started as friends in Cebu with one butter
brand became a national company not by chasing trends, but by building
partnerships, investing in education, and putting customers first.
From a Cebu startup to a trusted partner of
global brands and Filipino entrepreneurs, Global Pacific showed at WOFEX 2026
that homegrown vision, when paired with innovation and service, can make it to
the national stage — and thrive there.
Global Pacific Philippines is one of the
country's leading food service companies and the exclusive distributor of
international brands such as Arla, BRAVO, Bakerdream, Beryl's, DLA, Conaprole,
Castelvetere, Prochiz,Global Pacific) Devondale, Armando, Sunshine Dairy, Dionysus, Aviko, Bunge,
Andros, Banquet D'or, OraSi, Prairie Farms, Master Martini, Flechard, Yamamori,
Mlekpol, Easy, Teys, and Sunny Farms. For more information,
visit globalpacific.com.ph (Photos: Global Pacific)
