CEBU CITY – The Toyota Vios Fest, a fun-filled
event in March 2026 at the Toyota Cebu City Branch celebrating 36 years, has successfully showcased the
Toyota Vios Sedan models, with customization, and marketing emphasizing the
importance of overall impact and personalization and slowly transitioning to
promoting the hybrid variant to address the current issues with gasoline prices.
Toyota Cebu City general manager, Jose Jessaldo
Layese discussed the the importance of overall impact and virtual life modification,
emphasizing the need to look at different aspects differently, with key points
included the flexibility and affordability of the Vios models, with prices
ranging from over P738K to P1,019,800 for different variants.
Layese highlighted the reliability and
environmental benefits of hybrid technology, starting with the overall impact
and working back to specific details, highlighting the importance of
personality and art in modifications and noting that hybrid cars can save up to
20 pesos per kilometer compared to gasoline.
Layese noted that the Toyota Corolla is a popular
sedan in the Philippines, with a history dating back to the 90s, highlighting
its flexibility and affordability making it a top-selling model. The Vios Fest
event was meant to highlight the flexibility and affordability of Toyota models
focusing on the Vios.
“But the concept of dressing up a car, including
modifications like bumpers, spoilers, and side skirts, are based personal
preferences and lifestyles influence the look of a car, emphasizing the owner's
role in customization,” shared Rex Abrenilla, an entrepreneur and a race car
driver under the Toyota Team Cebu Vios Cup, during the media briefing with the Cebu Online News Press Corps (CONPC).
Abrenilla with Carlo Suarez and John Dale Dy
were on hand as judges to the Vios Dressing Up Contest as part of the Vios
Fest. The conversation with these racers
also delved on their experiences with the Toyota Vios models being used by the
Toyota Racing Development Team and its participation in racing events, aiming
to showcase the versatility and future direction of Toyota vehicles.
The racers agreed on the reliability of Toyota
engines, explaining on the transition basic sedans to more advanced SUVs,
emphasizing the elegance of the Corolla, the Vios and the pricing details for
different Toyota variants, including the Hybrid Electric Vehicles (HEV)
variant.
Abrenilla and Dy talked highly on the benefits
of hybrid technology, including fuel efficiency and environmental friendliness.
They mentioned the reliability and effectiveness of hybrid vehicles compared to
electric vehicles and the affordability of hybrid cars, with many options
available from Toyota.
Dy emphasized Toyota's long-standing reputation
for reliability, backed by decades of engineering experience and these gentlemen
racers agreed on the importance of brand trust and the role of Toyota's
engineers in maintaining reliability, and the transition from gasoline to
hybrid vehicles to address current fuel issues.
Layese noted an increased demand for hybrid
models due to high oil prices. “Hybrid
vehicles offer better fuel efficiency and longer battery life, with some models
achieving up to 27 kilometers per liter. After-sales services are robust, with
technicians trained quarterly,” he added.
Layese also highlighted the reliability of
hybrid technology at Toyota, backed by 30 years of development, and the need
for continuous training to maintain high serviceability standards. He also
talked about the importance of battery health and the long-term durability of
hybrid vehicles, with many still in good condition after running for over 10 years.
“We, at Toyota highlights the importance of the
after-sales support and training provided to our technicians to ensure the reliability
of the Toyota hybrid vehicles,” Layese concluded. (Photos: MBCNewman)
