Chef Bruce Lim joins Sunny Farms as its first culinary authority partner

CEBU CITY – Chef Bruce Lim, widely recognized in the Philippine culinary scene not only as a television personality, but as a chef with deep professional and operational experience, has joined Sunny Farms PH as the brand’s first Culinary Authority Partner, in a contract signing Friday, February 6 at Seda Hotel Cebu.

Sunny Farms Brand Manager, Louren Chua-Sy introduced Chef Bruce to the media and content creators saying this is not like any typical traditional celebrity chef endorsement. This collaboration is built as a working partnership. Chef Bruce collaborates with Sunny Farms customers-- helping them use the products, develop dishes, refine menus, and create practical solutions designed for real-world food service environments.

Sunny Farms is a food service brand offering essential ingredients sourced specifically for chefs and professional kitchens.  It is exclusively distributed by Global Pacific Distribution Network and backed up by its centralized ordering and distribution system, hotels and restaurant groups can place Sunny Farms orders through a single ordering point, with delivery coordinated across its multiple locations nationwide, Chua-Sy bared.

Chef Bruce talked about his endorsement of Sunny Farm products and their personal experience with them and explained that his decision to be part of Sunny Farms is based on his long-term use of the brand and the company’s commitment to endorsing products that align with their beliefs and daily use.

“I have seen the evolution of Sunny Farms from a simple oil product to a diverse range of products including French fries, bread crumbs, mushroom cherries, and butter.  The brand’s focus on consistency, transparency, and flavor and how these qualities are reflected in their products and packaging,” Chef Bruce shared.

Chef Bruce elaborated on the importance of consistency and transparency in Sunny Farms products, particularly for professional chefs. The brand's practice of listing drained weight on cans ensuring chefs know exactly how much product they are using.

He describes his personal process of tasting products straight from the can to understand their flavor and adjust recipes accordingly.  The versatility of Sunny Farms products is superb that it allows chefs to create a variety of dishes from different culinary backgrounds.

“I have worked across different types of food operations and how it shapes their approach to cooking and the need to tailor recipes and ingredients to the specific operations of Quick Service Restaurants (QSRs) and fine dining establishments,” Chef Bruce said.

He reiterated the importance of consistency in Sunny Farms products, making it easier for chefs to replicate recipes consistently, he said there are challenges of training non-professional cooks and the role of Sunny Farms in simplifying the cooking process for them.

Chef Bruce is best known for hosting shows on the Asian Food Channel (AFC), including Tablescapes, where he explored Filipino culinary traditions, and The Boss, which highlighted leadership and execution in professional kitchens. He has also served as a judge on AFC’s Next Celebrity Chef.

Beyond television, Chef Bruce’s background reflects the discipline and scale that modern food service demands. Trained at Le Cordon Bleu in London, he gained international experience working in professional kitchens in the United States before returning to the Philippines. He was also entrusted with leading large-scale food operations for major sporting events, serving as Executive Chef for the 2019 SEA Games, overseeing meals for thousands of athletes and officials, and later supporting Team Philippines during the 2023 SEA Games, ensuring nutrition, cultural, and dietary requirements were met around the clock.

It is this combination of culinary authority, operational discipline, and real-world scale that drew Sunny Farms to Chef Bruce — and shaped the nature of the partnership.

Under the partnership with Sunny Farms, Chef Bruce will work closely with the Global Pacific Sales Team collaborating with restaurants, hotels and cafes to ideate new dishes and build menus that are exciting, consistent, and operationally sound across multiple branches.

“Many of our partners are growing their operations by opening multiple branches. Through Sunny Farms and Chef Bruce’s involvement, we’re able to support these operators beyond supply — by working with their teams to develop menus and dishes that work across locations, teams, and service formats,” said Gracey Malaluan-Jose, National Sales Director of Global Pacific.

There will be a nationwide cooking caravan where Chef Bruce will also conduct demos designed to help operators and their teams strengthen skills, get new recipe ideas and improve consistency and profitability.  In addition, he will join Sunny Farms in live cooking demonstrations at the World Food Expo (WOFEX) in Cebu, Davao, and Manila, offering chefs and operators an up-close look at how Sunny Farms ingredients perform across different cuisines and applications.

Through this partnership, Sunny Farms and Chef Bruce aim to deepen the collaboration within the food service community — combining dependable ingredients with chef-led guidance to help professional kitchens cook with confidence, consistency, and creativity at scale.

For updates on Chef Bruce Lim’s cooking demos, nationwide caravan, and WOFEX schedules, visit www.globalpacific.com.ph. (Photos: Sunny Farms & MBCNewman)