Allbirds opens its door in Cebu

CEBU – Allbirds, the globally recognized US brand, opened in Cebu on November 28 at Level 1, Ayala Center Cebu and experience “The World's Most Comfortable Shoes” celebrated for its incredible comfort and commitment to sustainability.

Expect to discover a revolutionary collection of footwear famously dubbed as "The World's Most Comfortable Shoes" by Time Magazine. Allbirds is the perfect holiday travel companion and offers the ideal go-to shoe for travel, work, and errands, and literally everyday use.

Allbirds shoes are travel ready. Their lightweight and supremely comfortable designs are perfect for long flights, city strolls, or exploring new destinations. No need to sacrifice comfort for style during your holiday trips.  Whether running errands, enjoying a casual walk, or just spending a relaxing day out, Allbirds has the perfect pair to keep feet happy.

With the holiday season and and peak travel period kicking off, there's no better time to upgrade footwears. Allbirds shoes are a must-try styles. Visit the store and try on these two iconic styles and feel the difference.

The classic and original wool Runner style, made with premium Merino wool, offers cozy comfort, temperature regulation, and a signature fit, a true Allbirds essential.  The Tree Runner is the ultimate comfortable, lightweight, and breathable shoe. Made from eucalyptus fiber, it’s perfect for the Cebu climate, providing a cool and breezy feel with every step.

Allbirds is dedicated to making better things in a better way.  Its footwear is crafted from innovative, nature-based materials that prioritize the planet without compromising on comfort or style.

Eucalyptus Fiber, used in the Tree line for a light, breathable, and cooling feel.  Sugar Cane (SweetFoam™), used in the insoles for a comfortable and springy experience and Premium Merino Wool, used in the Wool line, providing soft, temperature-regulating comfort.

To celebrate its arrival in Cebu, Allbirds prepared special treats just for the Cebuanos with a 10% Off, a special discount on every purchase. There are also special gifts and surprises and receive exclusive items and little surprises when shopping at the Allbirds store in Ayala.

Try on a pair, shop at the collection, and finally experience the comfort that Allbirds offers. (Photos: Allbirds)

Virginia Foods launches “Basta Pasko, Virginia!” Xmas Campaign

CEBU CITY -- Virginia Food, Inc. officially launched its 2025 Christmas holiday season campaign dubbed as “Basta Pasko, Virginia!” nostalgic tribute to the warmth, traditions, and flavors that define the Filipino Christmas experience.

This year’s campaign goes beyond presenting the brand’s well-loved products. It highlights the stories that shape Noche Buena tables across generations, stories rooted in family, shared memories, and the familiar tastes that make Christmas in the Philippines truly special.

At the heart of the campaign is a commitment to honoring Filipino creativity.  Virginia introduces local singer-songwriter Jethro Alaban as the featured artist for this year’s celebration. His original composition, “Kahapon,” serves as the campaign’s official song, adding emotional depth to the brand’s holiday storytelling. With lyrics that evoke nostalgia and melodies that resonate with Filipino families, the song reinforces Virginia’s message of connection and togetherness.

The campaign also spotlights Virginia’s premium charcuterie line, positioned as centerpiece offerings designed to elevate holiday gatherings. From hams and sausages to deli meats, the selection aims to highlight the richness and creativity of Filipino holiday dining—perfect for intimate celebrations and festive spreads.

“Basta Pasko, Virginia!” rolls out through a series of digital films, social media content, and on-ground activations showcasing heartwarming stories inspired by real Filipino Christmas moments. The campaign is set to run nationwide throughout the holiday season.

For more information and updates, follow Virginia on its official social media channels.

CHBC kicks off Mega Year-end Sale, Nov.15-30, 2025

CEBU – The Cebu Home and Builders Centre (CHBC) branches at A.S. Fortuna St., Banilad, Mandaue City, Natalio B. Bacalso Ave., Cebu City, Mactan, Consolacion, Minglanilla, CarCar and Toledo City kicked off the much-anticipated Mega Year-End Sale 2025 from November 15 to 30, opening their respective doors to offer the biggest discounts and deals of the year.

Whether buying for the dream house, home makeover or the next big building project, CHBC has everything under one roof, from essential fixtures and quality construction materials to stylish home upgrades.  The sale promises unbeatable value to help anyone build better and smarter.

Shoppers can expect to find deep discounts on a wide range of products, expert advice from friendly staff, and convenient access to trusted brands. This is the perfect chance to invest in durable home essentials or those finishing touches you’ve been planning all at prices that make sense.

With locations spanning key areas in Cebu, visiting a branch is easy and exciting. Take advantage of this limited-time event and discover why Cebu Home and Builders Centre remains the go-to destination for homeowners, builders, and renovators alike.

Don’t miss out, mark those dates and join the celebration of building dreams, saving big, and upgrading home at the Cebu Home and Builders Mega Year-End Sale 2025. (Photos: CHBC-FB)  #BuildingTogether, #CebuHomeAndBuildersCentre

Aventus champions early detection for breast cancer

Aventus Medical Care marks Breast Cancer Awareness Month with a strong reminder for women everywhere: Be breast aware and don’t skip your screenings.  

“Every woman should be familiar with her own body and alert to any changes,” said Dr. Liz Ginete, Associate Director for Multi-Specialty Clinics at Aventus Medical Care. “The most important step is to get regular check-ups and mammograms. Early detection makes treatment simpler and more successful.”

Dr. Ginete emphasized that maintaining breast health is a key component of overall wellness. “Living a healthy lifestyle—eating well, exercising regularly, and maintaining a healthy weight—can lower your risk,” she said. “It’s not just about awareness, it’s about taking action.”

Aventus extends its advocacy beyond its clinics, supporting early detection through workplace wellness programs, health lectures, and on-site services.

"We support this through wellness programs, on-site health lectures or webinars/seminars, and making health services easily accessible. We offer services such as Annual Physical Exam (APE) and other diagnostic tests to companies," said Dr. Ginete. The annual physical exams and diagnostic packages make screening convenient and accessible to women in offices and communities.

“Detecting cancer early gives women the best chance for a cure,” she added. “It saves lives and reduces the need for invasive treatments.”

She also warned that not all breast cancer symptoms appear as obvious lumps. Women should watch out for skin dimpling or redness, nipple inversion or unusual discharge, and areas that feel thicker than the surrounding tissue.

To encourage more women to get screened, Aventus is offering a 15% discount on breast ultrasound and mammogram services until November 30.  Through these efforts, Aventus reinforces its life-saving message this Breast Cancer Awareness Month: Know your body, take action, and make screening a priority.