CEBU CITY — Despite downgraded growth forecasts and the slowest GDP expansion in five years, Philippine businesses are entering 2026 with record optimism, Globe Business said Wednesday, August 19 at the G Summit 2026 in Cebu.
Speaking before more than 200 enterprise leaders at G Summit 2026 in NUSTAR Resort & Casino, Globe Chief Marketing Officer KD Dizon framed the year as one of "quiet defiance" and called for a shift from buying disconnected digital tools to what she termed "orchestrating intelligence."
"If you open any news feed, the headlines feel quite heavy," Dizon said. "ADB has growth down to 3.8 percent, IMF to 3.9, OECD to 3.2. Our nation's GDP growth came in at 2.3 percent. Reuters reports this as our slowest growth in five years. But those headlines miss the sheer quiet defiance of the Filipino business leader."
Citing a CPA Australia survey, Dizon said 79 percent of Philippine SMEs grew last year — the strongest result since before the pandemic. This year, 89 percent expect to grow, the highest expectation among countries surveyed, ahead of Singapore and Australia.
"This room is not a side conversation to the Philippine economy. You are the Filipino economy," Dizon told the audience. "The business sector employs about 29 million Filipinos. That is over 60 percent of our country's workforce, and it generates 45 percent of our GDP."
From Digital Tools to 'One Brain'
Dizon acknowledged that companies have spent the last decade migrating to the cloud, automating operations, and building digital touchpoints.
"But the friction still remains," she said. "When an executive needs a clear cross-departmental answer, for many of you, it still means someone has to go and manually extract three, five different spreadsheets. Over 80 percent of data in modern enterprises still sits locked within silos."
The solution, she said, is "Intelligent Transformation" — moving away from fragmented upgrades toward a connected ecosystem where network, data, AI, cybersecurity and APIs work as one.
"Real transformation means looking at your enterprise as a single living organism," Dizon said. "We are no longer here to stack disconnected digital tools. Our true mandate is to breathe life into every technology investment."
She outlined four pillars: resilient network infrastructure to withstand typhoons and outages, open APIs to connect legacy and modern systems, embedded cybersecurity, and AI as a "master conductor" that turns fragmented data into real-time decisions.
"Instead of reading about supply chain friction or fraud in your end-of-day report, you are able to act on it instantly," she said.
"If you open any news feed, the headlines feel quite heavy," Dizon said. "ADB has growth down to 3.8 percent, IMF to 3.9, OECD to 3.2. Our nation's GDP growth came in at 2.3 percent. Reuters reports this as our slowest growth in five years. But those headlines miss the sheer quiet defiance of the Filipino business leader."
Citing a CPA Australia survey, Dizon said 79 percent of Philippine SMEs grew last year — the strongest result since before the pandemic. This year, 89 percent expect to grow, the highest expectation among countries surveyed, ahead of Singapore and Australia.
"This room is not a side conversation to the Philippine economy. You are the Filipino economy," Dizon told the audience. "The business sector employs about 29 million Filipinos. That is over 60 percent of our country's workforce, and it generates 45 percent of our GDP."
From Digital Tools to 'One Brain'
Dizon acknowledged that companies have spent the last decade migrating to the cloud, automating operations, and building digital touchpoints.
"But the friction still remains," she said. "When an executive needs a clear cross-departmental answer, for many of you, it still means someone has to go and manually extract three, five different spreadsheets. Over 80 percent of data in modern enterprises still sits locked within silos."
The solution, she said, is "Intelligent Transformation" — moving away from fragmented upgrades toward a connected ecosystem where network, data, AI, cybersecurity and APIs work as one.
"Real transformation means looking at your enterprise as a single living organism," Dizon said. "We are no longer here to stack disconnected digital tools. Our true mandate is to breathe life into every technology investment."
She outlined four pillars: resilient network infrastructure to withstand typhoons and outages, open APIs to connect legacy and modern systems, embedded cybersecurity, and AI as a "master conductor" that turns fragmented data into real-time decisions.
"Instead of reading about supply chain friction or fraud in your end-of-day report, you are able to act on it instantly," she said.
Dizon said G Summit 2026 at NUSTAR serves as the launch platform for Globe’s Intelligent Transformation framework, with live "experience spaces" demonstrating how the integrated approach applies to Philippine use cases.
"Globe Business is not just here to sell bandwidth. We believe connectivity is nation building," she said. "Every cell site we fire up, every fiber that we lay down drives development for our country, one business partnership at a time."
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