CEBU CITY — Bolt, Indonesia’s Superbrands award-winning pet food brand, took its next big step in the Philippines with a landmark event in Cebu that celebrated partnership, science, and the future of pet nutrition in the country.
On September 15, at Summit Galleria Cebu Ballrooms A&B, Bolt will host "Beyond the Bowl", an exclusive gathering of dealers and partners that doubles as the first Philippine visit of CPPETINDO CEO Paulius Juta and his team from Indonesia.
The event marked a new chapter for Bolt, which entered Metro Manila earlier this year through an exclusive partnership with A.D. Gothong. With Cebu as the next launchpad, the brand is now setting its sights on expansion across Luzon, Visayas, and Mindanao.
"Beyond the Bowl" was more than just a launch. It was designed to go past product sampling. It was a night of recognition, education, and first looks.
CPPETINDO CEO Paulius Juta and the brand’s Veterinary Specialist, flew in from Indonesia, talked about the story behind Bolt and the science powering every formula. Bolt’s top dealers and partners were recognized for driving the brand’s early success in the Philippines.
“The CPPETINDO team, based in Indonesia, was on hand to share more about the brand’s products and commitment to the Philippine market,” A.D. Gothong, CEO Barbara Gothong Tan said.
Juta said that Bolt comes to the Philippines as Indonesia’s #1 Pet Food Brand with a simple mission: “empowering Filipino pet parents with accessible, certified nutrition.”
The brand offers complete nutrition for both cats and dogs, with dry and wet options tailored to different life stages: For cats—dry adult tuna, adult salmon, Mother & Kitten Salmon; Fun kibble shapes: fish, donut, and round. Wet food includes cans and pouches enriched with taurine for vision and heart health. For Dogs, it has dry beef, Lamb, Small Breed Adult, and Puppy recipes Kibble shapes: round beef, triangle beef, bone lamb for puppies.
These products are available in various sizes for every home—from convenient 800g - 1kg daily pouches to value 5kg and 20kg bulk bags. According to CPPETINDO Team, Bolt is formulated to meet AAFCO standards — the US Association of American Feed Control Officials nutrition profile.
Its key benefits highlighted by the brand
included Immune Support: Antioxidants, Vitamin E, Vitamin C, Selenium; Healthy
Skin & Coat: Omega-6, Linoleic Acid, Zinc, Biotin; Vision: Taurine + Vitamin A; Dental Health:
Crunchy kibble to help reduce plaque; Urinary Health: Controlled magnesium for
cats and for Easy Digestion: Rice-based formula.
In Indonesia, prices range from ~Rp22,000 for 800g-1kg cat food to ~Rp105,000 for 5kg dog beef. The brand is positioning itself as an affordable yet certified option now rolling out in Philippine pet shops and online stores, Tan shared.
CPPETINDO, a unit of PT Central Proteina Prima Tbk, is the producer and distributor behind Bolt. As market leader for ornamental fish feed in Indonesia, the company is now pushing pet food as its next growth engine.
“Through strong, strategic alliances with A.D. Gothong, we are investing heavily in the local market for the long haul. We look forward to growing alongside the Philippine pet care community,” said CEO Paulius Juta.
With "Beyond the Bowl," Bolt isn’t
just launching products — it’s building a community of dealers, vets, and pet
parents who believe that every pet meal matters. (Photos: MBCNewman)
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