Rose Pharmacy, RiteMed launch ‘Healthy Choices, Bigger Prizes’ Campaign in VisMin

CEBU CITY — Rose Pharmacy and RiteMed have teamed up to bring healthcare closer to Filipino families with the launch of “Healthy Choices, Bigger Prizes,” a campaign designed to promote healthier lifestyles while making quality medicines and vitamins more accessible and rewarding.

The partnership was formally announced by Michael So, General Manager of Rose Pharmacy VisMin, who said the initiative is a natural fit given both brands’ shared mission to serve local communities. Partnership aims to make quality, affordable medicines more accessible; RiteMed raffle offers motorcycles, iPhone 17 Pro Max.

“Rose Pharmacy and RiteMed are partnering to increase access to affordable, accessible, and available medicines and vitamins. This collaboration strengthens our commitment to customer-focused care through trusted products,” So said.

Under the partnership, Rose Pharmacy serves as a key distribution channel for RiteMed’s portfolio of doctor-approved, budget-friendly medicines across its 476 branches in Visayas and Mindanao.

RiteMed, a Unilab brand, highlighted its 24-year commitment to providing quality healthcare and its advocacy of “hiyang” — the Filipino concept of finding a medicine that personally works and that patients trust.

“Both entities aim to empower consumers to make informed healthcare decisions,” said a RiteMed representative. “Beyond pricing, we want to enable better health decisions for consumers through a message of quality, affordability, and efficacy.”

Eliza Joy Bellardo, Assistant Vice President and Head of RMI Area Outreaches, also emphasized the long-term commitment of both brands to community outreach and health education across the regions.

The campaign will be supported by media and community initiatives to communicate healthcare benefits to more families in VisMin.  As part of the partnership kickoff, RiteMed’s  brand launched the Raffle Promo, running from September 1 to November 30, 2026 in all Rose Pharmacy branches.

According to Nelson John Sancho of RiteMed, customers get one raffle entry for every P150 spent on select RiteMed products. The draw is set for December 10, 2026, with 68 winners set to take home holiday prizes including; four winners for the Yamaha and Max Motorcycle; four winners of the iPhone 17 Pro Max; 20 winners of Rose Pharmacy gift cards worth P10,000 each; and 40 winners of treatment sets and vitamins worth P5,000 each.

Unilab team members Steve Victorina, Johada Ferrera, and Luna Gatzano also joined the launch.  Officials said the Rose Pharmacy-RiteMed partnership goes beyond promos. By combining Rose Pharmacy’s nationwide retail network with RiteMed’s focus on affordable, trusted medicines, the goal is to ensure more Filipinos can find healthcare products that are both effective and within budget.

“Healthy Choices, Bigger Prizes” is now rolling out in Rose Pharmacy stores across Visayas and Mindanao. For promo mechanics and participating branches, customers may visit their nearest Rose Pharmacy or follow official Rose Pharmacy and RiteMed channels. (Photos: MBCNewman)